FS2021 | HYPERREAL

THE CREATIVE

Creative Director: Sophia Do

We have been displaced within an augmented reality. Digitalized images, signs, and maps define our desires which are no longer our own. This year, FS2021 explores the hyper saturated, pseudo culture of mass media that we live in.

PHASE 1 // REFLECTION

A reflection of basic reality.

PHASE 2 // MASK

A masking and perversion of basic reality.

PHASE 3 // E-LUSION

An absence of basic reality.

PHASE 4 // PURE

There is no relation to basic reality. It is its own pure simulacrum.

“ DUPLICATION IS SUFFICIENT TO RENDER BOTH [ THe REAL AND THE DUPLICATE ] ARTIFICIAL . AND SO ART IS EVERYWHERE , sINCE ARTIFICE IS AT THE VERY HEART OF REALITY. ”

JEAN BAUDRILLARD “SIMULATIONS AND SIMULACRA”, 1981